You have a group of employees who are “Task-Oriented Workers…

You have a group of employees who are “Task-Oriented Workers.”  They perform a standard set of tasks each and every day. They require only modest computing power to do those tasks.   Which of the solutions below will meet the requirements at the lowest TCO?   (Please consider both Direct and Indirect costs)    

Your social media manager wants to see how the company is do…

Your social media manager wants to see how the company is doing on social media compared to its competitors…  comparing number of people following you on Facebook, how engaged those users are with your social media presence, etc.   What term is used for this specific type of social media research activity?      (one word)