The percentage of sessions that begin on a particular page is the  

Conversion rates for landing pages can be improved by decreasing the bounce rate to the landing page and decreasing shopping cart abandonment.

For a current website, which of the following keyword rankings would be best for it to focus on to improve its ranking?

Of the following backlinks, the one with the lowest value in terms of search rankings is the _____ link.

The appropriate primary conversion metric for a social media site would be

The percentage of sessions on a particular page that consist of only one pageview is the

Mapping individual keyword phrases to individual pages is important for all of the following reasons, except

Both paid search traffic and paid referral traffic are the result of

Use the following information for the next FIVE questions: You are a successful doctor and are working at a hospital. Some people bring in a young woman named Kimmy Gibbler who has overdosed on the drug ecstasy (this drug increases vasopressin secretion). Due to the ecstasy, she has gained 7L of water. Kimmy’s normal osmolarity before ecstasy was 287mOsm/L and she weighs 135lbs (Round all calculations to one decimal point e.g. 14.5).           

Convert the units.69 km = m