Which of the following is not a basic criticism of marketing’s social contract:

Which of the following countries has a higher Business Ethics Index score than the U.S.:

When managers think about customer focus in 3D, either intuitively or through customer data-base analysis, they?

The primary complaint of Chinese consumers about the marketing of products in their country is:

Every business as part of its right to profit from trading in a society has an obligation to consider the Welfare of society. What is this called?

The internal customer is expected to blow the whistle on (call attention to):

The well managed firm tracks and broadcasts across its organization which of the following:

The driver of customer unprofitability is?

Which of the following is not a major, actionable segmentation criterion?

Which of the three measures of satisfaction is the gold standard?