What year was USI established? 

The Ohio State University is an entity with several more specific brands, like OSU athletics, the OSU School of Communication, OSU Libraries and Wexner Medical Center. OSU as a whole then might be considered a: 

In the “Persuaders” the French psychologist Clotaire Rapaille attempted to understand how to best promote luxury product by examining…

An ad agency has been hired to produce a commercial for a company selling high-end musical instruments. The “plot” of the commercial involves a famous band playing the instruments on-stage, and while the client is pleased with the celebrity endorsement, they are worried that viewers will be too distracted by the band to recall the product itself after viewing the commercial. Which measurement technique might help determine what parts of the screen the audience is paying attention to, and whether they notice the instruments during the ad? 

Which of these is one of the PRISM audience segments we talked about in lecture?

Carmen is developing a campaign to reduce childhood obesity, by encouraging healthy eating in school cafeterias. She’s planning a range of promotional materials to go out to principles, teachers and lunch coordinators to raise awareness of this issue and the variety of options available to increase the healthy lunch options with local businesses. Who is the focal population of the campaign?

In the documentary film The Persuaders, what organizations are used as inspiration for creating a strong brand identity? 

How did Apple effectively implement a pull campaign strategy to generate interest and demand for its products?

Before getting to work on a campaign for a new kind of shaving cream, a marketing team decides to conduct a focus group study to see how potential customers react to the product. What kind of research is this?

Kellogg is introducing a new brand of cereal. In order to increase the number of stores carrying it on their shelves it has decided to run an advertising campaign to directly increase consumer demand for the product when they go shopping. This is an example of a _____________ promotional campaign.