________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

Hedonic shopping motives include ________.

A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving?

When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ is being applied.

Sandra decided to become a nurse after several years as an elementary teacher. She still wanted to help people but in a different manner. Sandra’s case is an example of which of the following?

Family branding, licensing, and look-alike packaging are all marketing strategies based on ________.

________ refers to the positivity of a person’s self-concept.

When the ego tries to balance opposing forces, it uses the ________.

When a product helps to establish the user’s identity, the user is said to have a(n) ________ type of relationship with the product.

Products that command fierce loyalty, devotion and even worship by consumers are called ________.