Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In fact, he doesn’t even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell’s purchase decision process has become one of less and less effort. Latrell’s decision process in an example of ________.

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.

Hedonic shopping motives include ________.

A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving?

When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ is being applied.

Sandra decided to become a nurse after several years as an elementary teacher. She still wanted to help people but in a different manner. Sandra’s case is an example of which of the following?

Family branding, licensing, and look-alike packaging are all marketing strategies based on ________.

________ refers to the positivity of a person’s self-concept.

When the ego tries to balance opposing forces, it uses the ________.

When a product helps to establish the user’s identity, the user is said to have a(n) ________ type of relationship with the product.