Each characteristic of a typeface should be considered for integration with the characteristics of the accompanying images.

When graphic elements move in a diagonal or curving direction, the composition tends to be static.

Alex Osborn, who developed brainstorming, created a checklist technique composed of the action verbs: Adapt, Modify, Magnify, Minimize, Substitute, Rearrange, Reverse.

To guarantee typographic legibility, set type slightly bigger for the screen than you would for print.

A question in a design brief should be, “Who comprises the key audience?”

A sketchbook serves the purpose of a design brief.

Neutral typefaces tend to have discreet design characteristics.

You can help a viewer navigate through a composition with continuity.

The illusion of movement on a print surface can be suggested through active movements such as extreme value contrasts and acute shifts in scale.

Variation and contrast in text type hinders reading.