Nocturnal Products started as a luxury brand for designer ap…

Nocturnal Products started as a luxury brand for designer apparel. Soon, the company expanded by launching its own line of premium perfumes, watches, bags, and home furnishings. This expansion allowed the businesses under the company to share a few of the common competencies in products, services, technology, and distribution. Which of the following corporate strategies is Nocturnal pursuing in this scenario?

Royal Motor Corp. generates 85 percent of its annual revenue…

Royal Motor Corp. generates 85 percent of its annual revenuesby manufacturing luxury cars. The company derives 15 percent of its annual revenuesby selling its sports merchandise that includes apparel, shoes, and other accessories under the same brand name. Which of the following terms best describes Royal Motor Corp.?