Ray is interested in understanding consumers’ top 3 luxury car brands by preference (i.e., #1, #2, #3). The best type of survey measurement to use for this would be 

Sydney wants to ask industry leaders about a new line of boutique clothing that she wants to launch. Which of the following would be her best option?

Which of the following is an example of secondary data collection?

Rylie is interested in secretly observing how many times consumers purchase shoes per hour at Nordstroms. The best approach to take would be

Alex is interested in understanding voting behavior of the recent presidential election. He feels that this might be a controversial topic. The best research technique to use would be 

Austin is testing the differences between two percentages and computed a z score of 1.98. Is this significant at the 95% level of confidence?

Knowing that x is large or small does not help us predict whether y will be large or small suggests which type of correlation

The coefficient of determination explains  

Who is the audience that you would be presenting to? How did you adapt your speech with that audience in mind?

Speech Topic 1: The Role of Identity in Communication Write an informative speech explaining how identity influences the way people communicate and how they are perceived by others. You will use course concepts, research or definitions from your notes, and one personal example. Required Components 1. Definition & Explanation (Course Concept Use) Define identity using a course-related concept (e.g., social identity, cultural identity, personal identity). Explain why identity is a key factor in communication. Explain how understanding identity can improve communication in general (e.g., empathy, avoiding assumptions, adapting to diverse audiences). 2. Course-Based Analysis Use at least three course concepts connected to identity and communication. 3. One Personal Example Describe one identity you hold Explain how that identity influences: your communication choices, AND how others perceive or communicate with you. 4. Speech Structure Your speech must include: Introduction with an attention getter, clear thesis, and preview of main points Body organized into logical sections with transitions between each section of the speech (e.g., intro to main point) and each point (e.g., main point 1 to main point 2) Conclusion summarizing key insights and ending with a clincher Speech Topic 2: Why Communication Matters Write an informative or persuasive speech about the importance of communication. Focus on how communication shapes reality, influences meaning, and impacts relationships. You must include one personal example connected to something you learned in this class. Required Components 1. Definition & Explanation  Explain why communication matters and make sure to provide a definition of communication. 2. Course-Based Analysis Use at least three course concepts in your support. 3. One Personal Example Provide one specific personal example of a communication skill or concept you learned in this class. Explain what you learned. Describe how you’ve noticed this concept operating in society around you (in media, relationships, campus life, the workplace, etc.). 4. Speech Structure Your speech must include: Introduction with an attention getter, clear thesis, and preview of main points Body organized into logical sections with transitions between each section of the speech (e.g., intro to main point) and each point (e.g., main point 1 to main point 2) Conclusion summarizing key insights and ending with a clincher