A consumer ranks attributes in order of importance and chooses based on the top-ranked one first. Which rule does this describe?

Social surroundings refer only to the physical environment, such as lighting and store layout.

Under the disjunctive rule, a product must meet all minimum standards to be considered acceptable.

Which of the following best describes desired state in problem recognition?

Problem recognition only occurs when a product fails or stops working.

A shopper requires a product to meet minimum standards on all important attributes. Which rule is this?

A consumer allows strong performance on one attribute to balance out weak performance on another. This describes which rule?

Which of the following is an external trigger of problem recognition?

Which strategy is common for new or unfamiliar brands?

A 10-month-old with Tetralogy of Fallot becomes suddenly irritable, cyanotic, and has rapid breathing during crying. The nurse recognizes this as a hypercyanotic spell (or “tet spell”). To improve systemic vascular resistance and reduce right-to-left shunting, the nurse should do what to help circulation?