“The complete sequence of suppliers and activities that contribute to the creation of goods and services” is known as a(n) _________.

Which of the following is not an objective of promotion?

The __________ is the part of the sales process where a product’s benefits are explained to the customer.

________ occurs when products move through two or more channels to reach a target market.

“The percentage change in the quantity of a product demanded divided by the percentage change in its price” is called:

________ is “translating a message into understandable terms and transmitting is through a communications channel.”

A sales promotion that targets intermediaries is known as  ____________.

Which of the following is not a factor in selecting distribution channels?

_______ is the number of residents within a specific geographic area, such as a city block.

__________ is when marketing partners share the cost of a promotional campaign.