Which pricing strategy chooses to focus on differentiating the product in ways other than price?

“People who are first to make a trial purchase” are known as: 

___________ segmentation groups individuals according to similarities in benefits sought, usage rates, and degree of brand loyalty.

_________ prohibit(s) price discrimination when selling the same amount to two different customers.

A ________ strategy involves finding new markets for existing products. 

A ______ is “a brand for which the owner claims exclusive legal protection.”

Business products would ordinarily include all of the following except:

Before entering a country, marketers need to determine if the country has the required _____ to support their marketing efforts.

If the elasticity of demand is >1 the demand is called:

“The activities involved in selling merchandise to consumers” is called ________.