As defined in the text, consumer behavior is a function of the interaction of interpersonal influences and personal factors. Which of the following is an example of an interpersonal influence?

A need is an imbalance between the consumer’s actual and desired states.

It was not until the introduction of the Chevrolet Nova in Mexico that marketers realized “no va” in Spanish means “won’t go.” This linguistic error demonstrates how Chevrolet overlooked cultural differences in its product introduction.

A buyer s market is characterized by:

According to research you read about conducted by Susskind and colleagues (2008), the emotions of ________ and ________ involve opposite facial muscle movements.

The chief executive officer (CEO) and chief marketing officer (CMO) spend a greater proportion of their time on operational planning than do managers at all other organizational levels.

Marketers face a new set of ethical and legal issues as social media becomes more essential to the success of the firm’s marketing strategies. Moreover, as the social media landscape continues to evolve and expand, new ethical situations continue to appear. As a marketer, it is almost guaranteed that you or your organization will eventually make a mistake with your use of social media. Therefore, when you make that certain-to-occur mistake with social media, which of the following should you do?

The technological environment that a company operates in represents all the discoveries made via science, inventions and innovation that impacts the firm s marketing strategy. Which one of the following statements is false regarding the impact of technology on the firm s marketing endeavors?

In modern terminology, Apple’s excellent sales and customer service, sleek design, innovative engineering, and reliability all add up to a world-class “product.”

Marketers implement marketing strategies and monitor performance by tracking key performance indicators to ensure that objectives are being achieved.