Firms use a differentiated targeting strategy because

Maintaining a unique________ can be sustained in the long term only in monopoly situations or monopolistic competition situations.

The improvement value method and the cost-of-ownership method are two approaches for setting prices that are________ methods.

The percentage of a customer’s purchases made from a particular retailer is referred to as

Training service providers to know exactly what a “good job” entails is setting service

Dynamic pricing is also referred to as________ pricing.

Full Life Vitamins targets consumers living in 55+ communities in Florida and Arizona. Full Life Vitamins is using________ segmentation.

The diffusion of innovation curve begins with innovators. Who follows that group?

A consumer’s external social environment includes

Marlon greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he has on the menu that day. He also has a database with their birthdays and offers them free pastries on their birthdays. Marlon hopes this attention to his “regulars” will encourage them to