With the ________  heuristic, the consumer chooses the best brand on the basis of its perceived most important attribute.

A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.

In most countries, ________ are the major buyers of goods and services. They typically require suppliers to submit bids and often award the contract to the lowest bidder.

Campbells is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.

Everyday low pricing is most suitable if ________.

Straight extension of the product means introducing ________.

The ________ attack offers the firm an opportunity to diversify into unrelated products, into new geographical markets, and leapfrogging into new technologies.

Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand’s category membership by ________.

The degree to which the beneficial results of an innovation’s use are observable or describable to others is called ________.

Which of the following auctions is characterized by one seller and many buyers?