Bill and Josh are considering opening a retail store. They have identified their target market and location and are finalizing the details of the merchandise they will carry. Since the neighborhood is rundown and the customers in the area are very price-conscious, Bill and Josh want to offer goods from well-known brands, but at lower rates than the full retail prices of the products. They choose to stock excess production from manufacturers or goods that have remained unsold at other retailers. This is a description of a(n) ________ retailer.

If a marketing researcher uses such names or categories as Blue Blood Estates, Winner’s Circle, Hometown Retired, or Shotguns and Pickups,  when doing segmentation research, the marketing researcher is using ________ clusters.

Place advertising, or out-of-home advertising, is a broad category that includes many creative and unexpected forms to grab consumers’ attention, including all of the following EXCEPT ________.

A factory outlet is an example of a(n) ________ retailer.

________ teams are cross-functional groups charged with developing a specific product or business.

When is a pull strategy appropriate?

A manufacturer uses the company’s sales force and trade promotions to carry, promote, and sell products to end users. Which of the following strategies is this manufacturer using?

________, which combines the BrandAsset ® Valuator dimensions of energized differentiation and relevance, is a leading indicator that predicts future growth and value.

The number of different persons or households exposed to a particular media schedule at least once during a specified time period is known as ________.

In ________ retailing, salespeople are ready to assist in every phase of the “locate-compare-select” process.