“How does this problem affect your people’s productivity?” is an example of a(n) ________ question.

One of the possible objectives of marketing communications is helping consumers evaluate a brand’s perceived ability to meet a currently relevant need. Which of the following is a positively oriented relevant brand need?

________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and recordkeeping.

Marriott Corporation now contains hotels and motels from the “budget” end of the consumer spectrum to the “premium” end with their JD Marriott flagship locations. This is an example of a firm that successfully performed a(n) ________ to reach more consumers and ventures that are more profitable.

According to the hierarchy-of-effects model, which of the following corresponds to the behavioral stage that a buyer passes through?

Dayton, Ohio-based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. This is an example of ________ differentiation.

________ sales force consists of manufacturers’ reps, sales agents, and brokers who earn a commission based on sales.

Consulting on problems, rendering technical assistance, arranging financing, and expediting delivery are examples of the ________ task in the selling context.

Subway restaurants are positioned as offering healthy, good-tasting sandwiches. When the competitive frame of reference is quick-serve restaurants like McDonald’s, what is the POD?

Kate is coaching members of her field sales team to help them understand how they spend their time and how they might increase their productivity. She is using ________ to provide them with feedback.