Considering the rule of sample space being exhaustive, if rolling a sixsided die, what does the probability of rolling a number greater than six signify?

1. If a fair coin is tossed twice, what is the probability of getting at least one head?

Which of the following are common emotional and personal issues in chronic health conditions?

_____ is an individual’s perceptions of their position in life in the context of the culture and value systems in which they live and in relation to their goals, expectations, standards, and concerns.

What is the purpose of an Advanced Directive? You may select more than one answer.

Marketers use a variety of strategies to capture consumer attention, including: Making content personally relevant Using pleasant elements such as humor or attractive visuals Creating surprise through unexpected elements Watch the following two ads: “Mr. Wind” by Epuron Old Spice: “The Man Your Man Could Smell Like” For each ad, identify and explain how at least two of the attention strategies listed above are applied. Keep your response as concise as possible while answering the question fully. We would estimate around 75 words per ad example (150 total). Strong responses will clearly connect strategies to specific moments or elements within each ad and briefly explain why those tactics are effective in capturing attention.  

Choose one of the brands discussed in the sustainability lecture (Tide, IKEA, or Tony’s Chocolonely). Describe a specific action the brand has taken related to sustainability, and explain how this action supports both environmental/social impact and brand equity. What makes this action strategically effective—not just morally right? Suggested length: 3–5 sentences.

Choose a public health or safety campaign we discussed in class (e.g., Truth, Friends Don’t Let Friends Drive Drunk, Dumb Ways to Die).Explain how the campaign applied a consumer behavior insight to influence behavior change. In your response, briefly describe: What the campaign was trying to change What specific insight or principle it used (e.g., emotional appeal, social norms, loss aversion)  If the campaign used emotions, go beyond simply saying “it appealed emotionally” and describe what emotion was used and why that emotional appeal worked. Why this approach worked from a behavioral standpoint What made the execution effective or ineffective from a strategic perspective One key lesson this campaign offers other marketers Suggested length: 4–5 sentences. Focus on clarity and insight—strong answers explain how the campaign worked and why it was effective.

What are examples of strategies a brand might use to reflect household dynamics in marketing? (Select all that apply)  

Who benefits from the study of consumer behavior?(Select all that apply)