Fill in the blank: Chen is a salesperson for a large machine…

Fill in the blank: Chen is a salesperson for a large machinery manufacturing company. Chen is very motivated to share her products because she knows that her product can help others. Chen is dedicated to fulfilling her______, which results from knowing that she has a solution that others need and that not sharing that solution with potential customers would be a selfish act.

Customers often encounter imperfect information, where they…

Customers often encounter imperfect information, where they know little about a product they have never used before, and these unknowns can make customers hesitant. In these situations, a salesperson is important because this imperfect information can be substituted with: