The strategy of developing individual offerings to appeal to different market segments while remaining closely related to the existing product line is called _____.

Which of the following business products would be classified as an installation?

On separate sheets of paper: Page 1 – Introduce yourself. Page 2 – Write down something you are looking forward to this school year. Use Camscanner to create a PDF document containing both of your pages.   Upload your PDF file here. You are required to upload work for all assessments, failure to do so goes against our honor code and is considered academically dishonest. Uploading Pictures/Files During Assessments Photograph and merge photos into a single device/file on the phone first (can’t merge files on computer with Honorlock on, so be sure to merge into one PDF, Google Doc., Photo Library, etc.)  Send the file to Dwight Gmail or Airdrop to computer.  Either download the attached file in the email to their computer or accept the airdrop.  Click upload file and locate the file in the File Explorer Window that pops up.  ⚠️Drag and Drop will not work

Match each item with the correct statement below. (2 pts ea)

What does the AIDA acronym represent?

The main factors involved in determining a product’s markup are the inventory turnover rate and the services performed by the retailer.

An agent, who connects small companies with the consumers, always takes possession of the goods as well as the title.

Shopping products typically cost less than convenience purchases.

A product’s life cycle stage often determines the optimal communication vehicle to utilize. When a product reaches the growth stage, firms should increase advertising expenditures in order to persuade and remind consumers to make purchases.

The product life cycle is particularly useful for product managers since all the categories are equal length.