With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful “hook” to help consumers grasp what the brand is and what makes it special.

As a market follower strategy, the ________ emulates the leader’s products, name, and packaging, with slight variations.

Which of the following is a major advantage of adding more channels for selling?

One of the possible objectives of marketing communications is helping consumers evaluate a brand’s perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?

A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk.

To meet the ________ criterion of useful market segments, it must be possible to formulate effective programs for attracting and serving the segments.

________ is the number of times the average buyer buys a product during the period.

The ________ determinant of service quality refers to the knowledge and courtesy of employees and their ability to convey trust and confidence in the service they provide.

Which of the following can cause a firm to choose joint ventures as a mode of expansion into foreign markets?

A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.