Bigger Better Burger (aka “BBB”) is considering introducing…

Bigger Better Burger (aka “BBB”) is considering introducing a new sandwich to the menu. Sandwich A is the Bison Burger, and Sandwich B is the Veggie Burger. Resource constraints at BBB will only permit the commercialization of one new sandwich. The new-product development team has constructed a Preference Matrix (see below) to help decide which is the best business choice for a new product roll-out. The performance criteria the team has chosen are equally weighted.Part 1) Use the preference matrix method to calculate the scores for each of the three potential new-concept sandwiches. Show your calculations for each sandwich option (10pts),Part 2) Clearly state which is the least desirable option, as indicated by the results of your Preference matrix analysis (5 pts).     Performance RatingsPerformance Ratings   New Sandwich Performance Criteria Product A – Bison Burger Product B – Veggie Burger   1. Demand uncertainty and project risk 7 5   2. Forecast demand 6 10   3. Expected return on investment (ROI) 10 7   4. Compatibility with current operations processes 5 8