The brand name of New Zealand vodka 42BELOW refers to both a latitude that runs through New Zealand and the percentage of its alcohol content. From a marketing management perspective, which of the brand equity drivers is most applicable in the given scenario?

With respect to consumer decision making, the ________ set is the set of strong contenders from which one will be chosen as a supplier of a good or service.

________ refers to the process in which information gets out of memory.

A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can help identify the products’ strengths.

Key indicators of sales performance include all of the following EXCEPT ________.

Regular maintenance and repair costs are known as ________ costs.

With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful “hook” to help consumers grasp what the brand is and what makes it special.

Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.

Which of the following is a step in the straight rebuy buyclass?

Which of the following represents an aspect of the Empathy dimension of SERVQUAL?