Increasingly, new-product ideas arise from ________ that combines two product concepts or ideas to create a new offering.

As part of an antismoking crusade, the American Legacy Foundation hires teens as the “Truth Squad” to hand out T-shirts, bandanas, and dog tags at teen-targeted events. The American Legacy Foundation is using ________ to reach Generation Y.

Orica Inc. competes in the market for commercial explosives. The company recently changed its business model from just selling explosives to managing an entire blast in a quarry. This customer-solution-based approach to the sale of explosives is an example of ________.

Which of the following relationships is characterized by much trust and commitment leading to a true partnership?

________ defense is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action across the market and keeps everyone off balance.

In the ________ category of buyer-supplier relationships, competition rather than cooperation is the dominant form of governance.

________ refers to data, information systems, and advice services that the seller offers to their buyers.

High levels of brand ________, or the extent to which consumers feel they are “in sync” with the Fox News brand and engagement in Fox News programs, often leads to greater recall of the ads Fox News runs.

When Amy goes shopping for clothes, she goes into every store in the mall looking for the best deal. She is very price conscious. On the basis of loyalty status, Amy can be described as a(n) ________.

Companies typically start their international foray with ________, which involves working through independent intermediaries who sell their products abroad.