Dayton, Ohio-based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. This is an example of ________ differentiation.

________ sales force consists of manufacturers’ reps, sales agents, and brokers who earn a commission based on sales.

Consulting on problems, rendering technical assistance, arranging financing, and expediting delivery are examples of the ________ task in the selling context.

Subway restaurants are positioned as offering healthy, good-tasting sandwiches. When the competitive frame of reference is quick-serve restaurants like McDonald’s, what is the POD?

Kate is coaching members of her field sales team to help them understand how they spend their time and how they might increase their productivity. She is using ________ to provide them with feedback.

In supermarkets and other retail outlets, RFID is used to ________.

The key to attracting potential users of a product or service, or even possibly nonusers, is ________.

________ pricing is a matter of reengineering the company’s operations to become a low-cost producer without sacrificing quality.

In an attempt to improve the product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________.

A consumer who expresses rational and emotional attachments to a brand to the exclusion of most other brands has reached the ________ level in the BrandDynamics Pyramid.