What is the weighted number of exposures of a media schedule that reaches 80 percent of the target audience, with an exposure frequency of 4 and impact value of 2?

In order to map out the service process, the points of customer contact, and the evidence of service from the customer’s point of view, service firms should develop a ________.

Some service firms often engage in ________, consisting of a fixed fee plus a variable usage fee.

In which of the following modes of licensing does the firm hire local producers to produce the product, giving the company less control over the manufacturing process?

James Franks lives in Miami. He buys local products from manufacturers in Miami and other parts of Florida and sells them abroad, mainly to Caribbean nations. Mr. Franks is a(n) ________.

A company can enter a foreign market through a ________, which is a complete form of licensing in which the company offers a complete brand concept and operating system.

When Procter & Gamble used Gain and Cheer laundry detergents as outposts to protect a weak front or support a possible counterattack, they were using a ________ defense.

Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product’s attributes.

A sales representative whose expertise is in unraveling customers’ problem is called a(n) ________.

When ConAgra foods decided to cut $250 million in costs to return to a $1 price point (after sales dropped as a result of raising prices $0.25 to cover higher commodity costs), it was using ________.