When Procter & Gamble used Gain and Cheer laundry detergents as outposts to protect a weak front or support a possible counterattack, they were using a ________ defense.

Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product’s attributes.

A sales representative whose expertise is in unraveling customers’ problem is called a(n) ________.

When ConAgra foods decided to cut $250 million in costs to return to a $1 price point (after sales dropped as a result of raising prices $0.25 to cover higher commodity costs), it was using ________.

________ agree to manage a company’s export activities for a fee.

Market ________ generally have a smaller market share than other players and they are willing to maintain their share and not rock the boat.

Which of the following techniques was suggested by Freud to trace a person’s motivations from the stated instrumental ones to the more terminal ones?

________ exhibit replacement cycles dictated by physical wear or obsolescence associated with changing style, features, and performance.

The associative network memory model views long-term memory as ________.

If a marketing manager observes that his or her market shows no natural segments and consumers seem to have roughly the same preferences, the marketing manager will most likely be faced with a ________ preferences pattern.