The part of a focus group in which participants are fully informed and provided a chance to ask any question that they may have about the research is called the:

Joe is researching the effects of sports strikes on ticket sales for Major League Baseball’s marketing department. The regression model he has developed is from information and data he found in sports journals, periodicals, and newspapers. What kind of data is Joe using in his research?

If we were measuring customers’ age, income, gender, education, occupation, and marital status, we would be measuring:

The major emphasis in exploratory research is on:

The written set of guidelines that describes an outline of topics to be covered by a focus group moderator is called a:

There is no single best research design.

When a respondent in a research study agrees to participate in the research study, this is known as:

A difficulty inherent in the focus group research technique is:

A written statement of a research study and its results is known as a(n):

Which of the following is an example of “sugging”?