Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. These service elements are considered ________.

A marketing manager has planned a strategy that will require the organization to erect outposts to protect its weak front-running brands. In this ________ defense, the outposts will be central to the organization’s new competitive strategy.

A(n) ________ is a storeless retailer serving a specific clientele – usually employees of large organizations – who are authorized to buy from a list of retailers that have agreed to give discounts in return for inclusion on the list.

________ pricing takes into account a host of inputs, such as the buyer’s image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier’s reputation, trustworthiness, and esteem.

Deducting the desired profit margin from the price at which a product will sell, given its appeal and competitors’ prices, is known as ________.

Experience-curve pricing ________.

Which of the following modes of entry into a foreign market involves the maximum commitment and risk?

Which company launched Eco-Fina packaging for its water?

Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices.

Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer.