Marketers implement marketing strategies and monitor performance by tracking key performance indicators to ensure that objectives are being achieved.

The four categories of business markets are , , , and .

In modern terminology, Apple’s excellent sales and customer service, sleek design, innovative engineering, and reliability all add up to a world-class “product.”

In regards to determining a competitive strategy, marketers make pricing, distribution, product, and promotion decisions when answering the question, “How should we compete?” 

Which of the following usually indicates a strong economy?

It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:

After I noticed the flash, white clouds spread over the blue sky. It was amazing. It was as if blue morning-glories had suddenly bloomed up in the sky. . . . Then came the heat wave. It was very, very hot. Even though there was a window glass in front of me, I felt really hot. It was as if I was looking directly into a kitchen oven.” —Isao Kita     In this text, Isao Kita is describing

The “zoot suit riot” that occurred in Los Angeles in 1943 highlighted violence against

Marketing plans once implemented should not be changed even if the actual performance does not meet the desired results.

When we make note of an actor’s personality, attitudes, values, or character, we are forming a(n)