After I noticed the flash, white clouds spread over the blue…

After I noticed the flash, white clouds spread over the blue sky. It was amazing. It was as if blue morning-glories had suddenly bloomed up in the sky. . . . Then came the heat wave. It was very, very hot. Even though there was a window glass in front of me, I felt really hot. It was as if I was looking directly into a kitchen oven.” —Isao Kita     In this text, Isao Kita is describing

You are considering buying an existing online retail busines…

You are considering buying an existing online retail business, and you’ve narrowed down your choices to four options. To compare how successful each website is currently, you’ve decided to look at a number of analytics, including conversion rates. Which website currently has the best monthly conversion rate?