Upward social comparison is to ________ as downward social comparison is to ________.

If consumers can easily find close substitutes for a good or service, the product s demand tends to be inelastic.

The key reason for China’s growth miracle beginning in the late 1970s was:

The most expensive sales method overall is:

In the maturity stage, heavy promotional outlays emphasize any differences still separating competing products, and brand competition intensifies.

Which of the following could best be considered a positive result of the Dust Bowl?

Benchmarking is utilized to assess quality by comparing performance against industry leaders.

Direct communications, other than personal sales contacts, between buyer and seller, designed to generate sales, information requests, or store or website visits is referred to as direct marketing.

Which of the following trade-oriented promotion techniques give especially effective opportunities to showcase goods and services?

The best definition for retailing is: