Like cause marketing, this cause branding strategy for the C…

Like cause marketing, this cause branding strategy for the Campaign for Real Beauty “is merely a cleverly disguised ploy to mask some of the fundamental problems for which the very same marketing forces are directly or indirectly responsible.” Within this consumer context, commercial connotations are attached to ______.

Based on the Duck Dynasty show, the normalization of malenes…

Based on the Duck Dynasty show, the normalization of maleness and Whiteness contributes to these working-class subjects being constructed as ______, which lends itself to hegemonic narratives of rugged individualism, the suppression of class consciousness, and the maintenance of White male supremacy.

The show Duck Dynasty discursively configures rednecks as au…

The show Duck Dynasty discursively configures rednecks as authentically masculine and yuppies as feminine, which therefore implies the superiority of the former over the latter in this patriarchal context. Although the term yuppies commonly refers to young (White) urban professionals, family patriarch Phil Robertson applies the term to ______.