Environmental scanning refers to the process of collecting and interpreting information about forces, events, and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan.

​In the context of the marketing mix, the product includes:

​The basic goal of _____ is to increase the short-term cash return without too much concern for the long-run impact.

​In the context of the marketing mix, which of the following is an element of promotion?

A company sells paper stationery made of recycled materials that no other paper manufacturing company in the market has the ability produce. This company has a competitive advantage.

​Firms that are _____ assume that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product.

​In the context of the innovation matrix, decisions taken at the _____ level implement changes that use existing assets to provide added convenience to existing customers and potentially entice customers from other brands.

​Age is the primary determinant of the person’s earning potential.

​Livin’ Styles is a home décor company well-known for its varieties of designs. The management of Livin’ Styles collaborates with its customers and co-creates designs. This is an example of _____.

​Gen Xers tend to be frugal and seek value when making purchases.