Controlling demand for a new product through the skimming strategy could save a company from dissatisfied customers by matching supply to the demand.

Unit pricing began to be widely used during the late 1960s to make price comparisons more convenient while comparing the true prices of products packaged in different sizes.

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter, while those interested in a promotional event are more likely to follow Facebook.

Sampling is the process of selecting survey respondents or research participants.

Sam watches an ad on TV for a new laptop from Sony. This ad is an example of product advertising.

Market segmentation attempts to isolate traits that distinguish a certain group of consumers from the overall market.

An IMC strategy helps marketers create a unified personality for the product or brand by choosing the right elements from the promotional mix to send the message.

Culture is the broadest environmental determinant of consumer behavior.

Directing consumers to a specific landing page for a marketing campaign, rather than the company’s home page first, helps potential consumers to participate in a conversation with the marketers.

A hotel purchases towels for use in its rooms. In this context, these towels will be considered business products.