Retail convergence results in blurring of distinctions between types of retailers and the merchandise mix they offer.

Rebates are usually granted to customers by retailers.

Psychographic segmentation is the most common method of market segmentation.

Everyday low pricing is a pricing strategy that relies on short-term cost-cutting tactics such as coupons and rebates.

Zone pricing completely eliminates phantom freight.

The interactions at the first level of relationship marketing are most likely to lead to a long-term relationship.

Households with two wage earners are more likely than others to make joint purchasing decisions.

The interviews conducted during exploratory research with informed people outside the firm are termed as formal investigations.

Marketers think in terms of a product as a compilation of package design and labeling, brand name, price, availability, warranty, reputation, image, and customer service activities that add value for the customer.

Frequency marketing programs are promotional efforts sponsored by organizations that solicit involvement by individuals who share common interests and activities.