Which of the following factors is most likely to be associated with a short marketing channel?

A service encounter is a point at which a consumer interacts with a service provider.

A line extension involves the addition of new sizes, styles, flavors, or related products to an existing group of products.

Which of the following business products would be classified as an installation?

The strategy of developing individual offerings to appeal to different market segments while remaining closely related to the existing product line is called _____.

4K curved screen televisions were introduced to the consumer market in April 2014.  Led by Korean manufacturers Samsung and LG, prices were high and sales slow for the first two years.  Currently, sales are increasing at an increasing rate, they have gained much wider distribution, and new competitors have entered the market.  Manufacturers are now realizing profits from the 4K curved televisions, which are in the __________ stage of the product life cycle.

What two steps in the seven step Sales Process maps to the Desire phase of the AIDA Concept? ,

“Science has thus demonstrated that alcohol is a protoplasmic poison, poisoning all living things; that alcohol is a habit-forming drug that shackles millions of our citizens and maintains slavery in our midst… that it strikes deadly blows at the life of the Nation itself and at the very life of the race, reversing the great evolutionary principles of nature and the purposes of the Almighty. There can be but one verdict, and that is this great destroyer must be destroyed. The time is ripe for fulfillment. The present generation, the generation to which we belong, must cut this millstone of degeneracy from the neck of humanity….” —Richmond P. Hobson, December 22, 1914 Based on this text, why does Hobson support Prohibition?

What does the AIDA acronym represent?

A local food store can be regarded as a convenience retailer.