Which of the following trade-oriented promotion techniques give especially effective opportunities to showcase goods and services?

The auto workers who participated in the 1936-37 strike at General Motors were concerned about their safety but continued to protest the company’s refusal to …

Brand insistence, the ultimate stage in brand loyalty, leads consumers to refuse alternatives and to search extensively for the desired merchandise.

Which of the following is true of pipelines as a transportation alternative?

The Great Migration refers to the movement of which group of Americans?

Technology and trade:

Dual distribution is the movement of products through more than one channel to reach the firm’s target market.

In the awareness phase of the consumer adoption process, consumers make a trial purchase of an item to determine its usefulness.

An approach is a salesperson’s initial contact with the customer.

“We are the leading democracy of the world and as such must prove to the world that democracy is possible and capable of living up to the principles upon which it was founded. The eyes of the world are upon us, and often we find they are not too friendly eyes.”—Eleanor Roosevelt, November 22, 1938 When Eleanor Roosevelt referred to “living up to the principles upon which it was founded,” she most likely meant …