Maintaining a unique________ can be sustained in the long term only in monopoly situations or monopolistic competition situations.

The improvement value method and the cost-of-ownership method are two approaches for setting prices that are________ methods.

The percentage of a customer’s purchases made from a particular retailer is referred to as

Training service providers to know exactly what a “good job” entails is setting service

Dynamic pricing is also referred to as________ pricing.

Full Life Vitamins targets consumers living in 55+ communities in Florida and Arizona. Full Life Vitamins is using________ segmentation.

The diffusion of innovation curve begins with innovators. Who follows that group?

A consumer’s external social environment includes

Marlon greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he has on the menu that day. He also has a database with their birthdays and offers them free pastries on their birthdays. Marlon hopes this attention to his “regulars” will encourage them to

Stella Supervising Attorney hired a recent law school graduate, Amy, as an associate. For the first six months, Amy Associate was assigned to draft legal documents that Stella Supervising Attorney carefully reviewed and revised before filing. However, shortly after Amy Associate was admitted to the bar, Stella Supervising Attorney told Amy Associate that she would be going on vacation the following week and was assigning Amy Associate the representation of a landlord in a housing case that was going to trial while Stella Supervising Attorney was away. Amy Associate had never conducted or observed a trial before and, because she had not previously worked on any housing cases, she was unfamiliar with the relevant law and procedure. She did not believe that she would have enough time to learn everything that she needed to know, but she was reluctant to decline the assignment. Before the trial began, she met with the landlord and disclosed that this would be her first trial, but the landlord did not object. Although Amy Associate prepared diligently, the landlord lost the trial. Is Stella Supervising Attorney subject to discipline?