Jake and Martin are standing at the counter of the convenien…

Jake and Martin are standing at the counter of the convenience store, and Jake-who has just failed his psychology exam-is animatedly telling Martin that the exam was unfair and that his professor is unreasonable. As he takes his change, Jake sees his image on the security camera. This causes him to wonder whether he actually studied enough for the exam. Jake’s self-scrutiny in this situation would be predicted by ________ theory.

According to the Elaboration Likelihood Model (ELM), what tw…

According to the Elaboration Likelihood Model (ELM), what two things determine whether we will process a message through the central or the peripheral route? When people are using the central route to process a persuasive communication, what will make an appeal more persuasive (which aspects of the advertisement)? When they are using the peripheral route, what will make an appeal more persuasive?