Geographic segmentation is also called socioeconomic segmentation.

In the early stages of B2B transactions, marketers believed that online trading was limited to only a few types of products.

A well-defined problem allows the researcher to focus on securing the exact information needed to solve the problem.

The three largest and fastest-growing U.S. ethnic subcultures are Hispanic Americans, African Americans, and Asian Americans.

Census data is an example of primary data.

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

Culture is the broadest environmental determinant of consumer behavior.

If a middle manager buys a Audi automobile because several top executives in the firm own Audis, this demonstrates the influence of membership groups.

The state of North Carolina established a website where governmental departments could invite bids from participating suppliers for supplying goods and services. This is an example of e-procurement.

Online marketing differs from e-marketing as online marketing encompasses digital technologies that do not involve computers.