Mitchell’s Salty Pretzels is the brand name for a pretzel mi…

Mitchell’s Salty Pretzels is the brand name for a pretzel mix. The mixes are sold in 10-ounce bags for $3.99 plus tax. People learn about the product through Mitchell’s social influencer program and their sampling events. The product is sold in retail stores and through e-commerce. This is a description of the company’s

Will is a market research analyst at Jeni’s Ice Cream and he…

Will is a market research analyst at Jeni’s Ice Cream and he’s been asked to make a recommendation for their next ice cream flavor. The CEO made sure to remind Will that they need a definitive recommendation supported by primary research, but they have a very low budget and need the recommendation in a couple days. What’s the best market research approach?