Match the sentence in the left column with the sentence in the right column to use ~어/아도 괜찮다, ~지 않아도 되다, or ~(으)면 안 되다.

What is NOT one of the benefits of marketing for consumers.

Suggest the type of market research that is most appropriate for the following situation: Understand how parents actually put diapers on babies.

Darren is a market research analyst at Whirlpool who has been asked to analyze consumers interactions with their refrigerators. He identifies 10 distinct points where consumers are likely to come in-contact with the Whirlpool refrigerator before the final purchase. These distinct points are called

Suggest the type of market research that is most appropriate for the following situation: Determine how a recent price promotion (in-store price discount) affected string cheese purchases.

Assuming no impairment in value prior to transfer, assets transferred by a parent company to another entity it has created should be recorded by the newly created entity at the assets’:

Match Group owns many dating apps including Match.com, Tinder, Hinge, and OkCupid. One of Match Group’s apps has low market share in a high-growth market. According to the BCG matrix, the app should be classified as a _________________.

On January 1, 20X3, Poke Corporation acquired 25 percent of the outstanding shares of Shove Corporation for $100,000 cash. Shove Company reported net income of $75,000 and paid dividends of $30,000 for both 20X3 and 20X4. The fair value of shares held by Poke was $110,000 and $105,000 on December 31, 20X3 and 20X4 respectively. Based on the preceding information, what amount will be reported by Poke as balance in investment in Shove on December 31, 20X4, if it used the equity method of accounting?

You are a marketing analyst for Best Buy and your boss asks you why sales were down 5% in the latest 13 weeks in the appliances category. Your boss tells you she wants the root answer, but she needs the answer by the end of day for a meeting she has with the CEO. What’s your best research approach?

Ryan is a product manager for Apple and his engineering team just told him about a new device they developed that allows people to speak to their friends through projected holograms. Everyone in the office is excited about this product and Ryan thinks the product is a sure thing, so he skips consumer research to expedite the launch. Ryan launches the product and within two years Apple decides to discontinue the product. What term from the lecture describes the problem here?