Pepsodent launched a new product that could whiten teeth, fight decay, and maintain fresh breath. Observing that Pepsodent did not focus on the dental sensitivity aspect, Colgate introduced a toothpaste which did all of the above and also protected sensitive teeth. This is an example of a(n) ________ attack.

In the ________ category of buyer-supplier relationship, although bonded by a close, cooperative relationship, the seller adapts to meet the customer’s needs without expecting much adaptation or change on the part of the customer in exchange.

________ is a period of rapid market acceptance and substantial profit improvement.

________ is a company’s ability to perform in one or more ways that competitors cannot or will not match.

________ brands are positioned with respect to competitors’ brands so that more important (and more profitable) flagship brands can retain their desired positioning.

________ risk occurs if the product fails to perform up to expectations.

Which of the following is a form of mass communications channel?

Which of the following is an advantage of sales-wave research?

Which of the following methods is most likely to be used by buyers to review the performance of chosen suppliers?

________ time begins with the promotional launch and ends when approximately 95 percent of the deal merchandise is in the hands of consumers.