A winning formula for many ________ brands is craftsmanship, heritage, authenticity, and history, often critical to justifying a sometimes extravagant price.

Which of the following types of differentiation relates to companies having better-trained personnel who provide superior customer service?

With respect to e-procurement, Acosta, Ahold, Best Buy, Carrefour, Family Dollar Stores, and several other companies joined forces to form a ________ called 1SYNC to use their combined leverage to obtain lower prices for raw materials.

The ________ of a product mix refers to how many variants are offered of each product in the line.

In which of the following types of advertising timing patterns do exposures appear evenly throughout a given period?

Which of the following is an example of a complementary service?

Which of the following is true about direct investment as a mode of international expansion?

What is the weighted number of exposures of a media schedule that reaches 80 percent of the target audience, with an exposure frequency of 4 and impact value of 2?

In order to map out the service process, the points of customer contact, and the evidence of service from the customer’s point of view, service firms should develop a ________.

Some service firms often engage in ________, consisting of a fixed fee plus a variable usage fee.