Analysis of sales performance records helps marketers to find clues to potential problems.

Karen prefers to buy Chemtec’s cleaning products over other brands if they are easily available in the market. Karen is in the brand insistence stage of brand loyalty.

Business products contribute directly or indirectly to the production of other goods and services for resale.

A population, used for market research purposes, is a subgroup of the total sample selected for analysis.

Marketers rarely encounter differences among members of a target group, as they segment potential consumers into homogeneous groups.

All Hispanics speak the single universal form of Spanish.

One of the main goals of internal marketing is to keep the employees informed about corporate goals, strategies, and customer needs.

A need is an imbalance between the consumer’s actual and desired states.

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Although the United States runs a continuing trade deficit in services, it has maintained a trade surplus in goods since 1992.