The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis.

________ means inviting the Internet community to help create content or software, often with prize money or a moment of glory involved.

BRZ Shoes targets the youth market with vibrant, visually appealing ads in modern styles. BRZ ads appeal to the ________ dimension of brand experience.

The ________ technique used for stimulating creativity identifies a problem and then considers the dimension, the medium, and the power source.

Intercom Inc., together with its subsidiaries, primarily engages in the generation, transmission, and distribution of electric power in the United States. The company observes that its growth has stagnated over a period of two years. In an attempt to promote growth, it considers adding new features to the existing products and introducing a few new products. The company forms a committee consisting of three top executives, one of the production mangers, a few operational managers, and a representative of the HR department to generate ideas. This team is called a(n) ________ team.

Services high in ________ qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

How a consumer shops for organic foods and how he or she uses and disposes of the product is part of the consumers’ ________ that is important for marketers to consider.

A jobber in a three-level marketing channel is a(n) ________.

According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps convey the message “Nothing else beats this brand”?