You are an auto insurance salesperson at xyz protection. Whi…

You are an auto insurance salesperson at xyz protection. While doing research on your next cold-call (person you’re about to contact who isn’t an existing customer), you discover that the individual recently crashed his car without having collision insurance, and thus had no restitution for it (true story). Which stage of the consumer decision process is this individual most likely in?

The improvement process in which an organization measures it…

The improvement process in which an organization measures its strategies, operations, or internal process performance against that of best-in-class organizations within or outside its industry determines how those organizations achieved their performance levels, and uses that information to improve its own performance is known as _____.

You work for Herzkoffer (German for “heart case”) and are th…

You work for Herzkoffer (German for “heart case”) and are thinking of expanding your company’s operations to Europe, and Germany in particular. Based on the discussion about international marketing, what is a key consideration you should take into account before moving your company, and its products, abroad?