In an FOB pricing policy, the seller pays all freight charges to transport the product from the manufacturer’s loading dock.

Frequency marketing programs are promotional efforts sponsored by organizations that solicit involvement by individuals who share common interests and activities.

Geographic indicators such as job growth give useful guidance to marketers, depending on the type of products they sell.

Transaction based marketing emphasizes retaining customers over making a sale.

A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.

In a cluster sample, each cluster reflects the diversity of the whole population sampled.

The amount by which the average transportation charge exceeds the actual cost of shipping to a particular destination under postage stamp pricing is called phantom freight.

All Hispanics speak the single universal form of Spanish.

While price offers a dramatic means of achieving competitive advantage, it is the most difficult marketing variable for competitors to match.

Asian Americans are an attractive target to marketers as they have the fastest rising income.