Red Bull enlisted college students as “Red Bull student brand managers” to distribute samples, research drinking trends, design on-campus product promotion activities, and write stories for student newspapers. From a marketing management perspective, which of the following brand equity drivers is most applicable in the given scenario?

Which of the following is a disadvantage of using television as an advertising medium?

________ auctions let would-be suppliers submit only one bid; they cannot know the other bids.

In the ________ category of buyer-supplier relationships, competition rather than cooperation is the dominant form of governance.

In which of the following is a person performing the role of an influencer?

The most advanced supply-distributor arrangements for ________ vertical marketing systems rely on distribution programming.

Maria considers buying a car for herself, after she notices the advantages experienced by her best friend from his new car. Which of the following forms of stimulus has activated Maria’s problem recognition process?

Which of the following is a disadvantage of using outdoor media for advertising?

Which of the following products is most likely to undergo alpha and beta testing?

When Amy goes shopping for clothes, she goes into every store in the mall looking for the best deal. She is very price conscious. On the basis of loyalty status, Amy can be described as a(n) ________.