A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.

Richard Petty and John Cacioppo’s  ________ model,  an influential model of attitude formation and change, describes how consumers make evaluations in both low- and high-involvement circumstances.

Troma Inc. is a famous manufacturer of cookware that follows a traditional distributor-retailer system to distribute its products. The company abstains from the use of automated supply chain management (SCM) systems mainly due to the fear of unknown. However, rapidly escalating operational costs and inefficiencies have made it necessary for the company to implement an SCM system. The company goes for a big-bang installation of SCM system to become more competitive and cost effective. Identify the adopter group to which Troma belongs.

Which of the following consumer promotion tools involves using one brand to advertise another noncompeting brand?

________ are formal statements of expected product performance by the manufacturer.

During the ________ stage of a product’s life cycle,  sales show a downward drift and profits erode.

If the shipper owns its own truck or air fleet, it becomes a ________ carrier.

A manufacturer of hiking boots looks at data that indicate that their subsegment of the market called “serious hiker” is declining and is predicted to decline into the future. The firm decides to enter the “low-price” segment with its new items. This is an example of a firm’s ________ to reach a new market.

Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company.

The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action.