The public key in the Secure Sockets Layer (SSL) technology is used to decipher encrypted information.

Online marketing refers to marketing activities that connect buyers and sellers electronically through interactive computer systems.

The term “societal marketing” refers to buyer–seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks.

Primary metropolitan statistical areas (PMSAs) are identified within areas of 1-million-plus populations.

Buyers in metropolitan statistical areas exhibit social and economic homogeneity.

The term e-tailing refers to online retail sales.

Consumer behavior refers to the process through which ultimate buyers make their purchase decisions.

A women’s fashion brand allowing its customers to mix and match the clothes and accessories on their website before placing an order is an example of a business offering personalized service to their online customers.

The first step in creating a social media marketing plan is to write an executive summary.

Geographic segmentation provides useful distinctions when regional preferences or needs exist.