Sears offers discount coupons and lowers prices on 1,000 items in the store in order to generate sales. This is most likely to occur during an economic recession.

The overview of a social media marketing plan describes the overall market conditions and the firm’s current position in social media.

Cookies and spyware are software used for protecting a website by encrypting it.

One of the benefits of e-marketing is the ability to reach anyone connected to the Internet anywhere in the world.

Marketers generally view the goal of social media marketing as developing a conversation with potential customers.

The industry deregulation phase has focused on increasing the competition in industries such as utilities and financial services.

The firm that provides regional expertise in a strategic alliance does not share the risks associated with the business.

While determining the target audience for a particular social media marketing campaign, marketers not only pinpoint the products which will best serve the group, but also determine the social media that will be effective in delivering the message.

The audience’s trust is essential for the success of social media marketing efforts.

Social media marketing content focuses on its audience rather than promoting the company outright.