Five characteristics influence the rate of adoption of an innovation. One of these is ________.

Beyond the optimal order quantity, total cost per unit increases because ________.

In your neighborhood there is a small men’s store that has a limited selection of clothing, but the selection that is carried is of very high quality and price. Services include free alterations and tailoring, personalized recordkeeping, and free dry cleaning. Inside the store are deep leather chairs and couches and thick pile carpet. Upon entering the store, a customer feels “special and rich.” In terms of differentiation, what is this retailer trying to communicate by its decorations and service level?

Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?

A(n) ________ is any good, service, or idea that is perceived as new, no matter how long its history.

The highest loss a project can create is called ________.

Which of the following functions of public relations departments involves presenting news and information about the organization in the most positive light?

Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she knows that the product is a success. She has started considering whether or not to buy the vacuum cleaner. What stage of the consumer-adoption process is Clara in?

Jeremy is concerned about his selection of a new hair spray because he is concerned it will not perform as well as his usual brand, which may result in embarrassing, flat hair in front of others. The type of risk Jeremy perceives is ________ risk.

A dance school in the Bronx teaches professional hip-hop and salsa classes. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.