Career counseling session is an example of a pure service on the goods-services continuum.

Successful implementation of IMC requires that everyone involved in every aspect of promotion function as a team, presenting a consistent, coordinated effort at every point of customer contact.

The wheel of retailing attempts to explain the patterns of change in retailing.

Manufacturers’ brands are also called national brands.

Most companies set prices using competitive pricing as their primary pricing strategy.

The target market for a product is the specific segment of consumers most likely to purchase that particular product.

Mass media such as TV ads, while still useful, are no longer the mainstay of marketing campaigns.

Limited-line retailers cater to the needs of people who want to select from complete lines in purchasing particular products.

A skimming pricing strategy is commonly used as a market entry price for distinctive goods and services with high initial competition.

IMC broadens the concept of promotion to include all the ways a customer has contact with the organization, adding packaging, store displays, and online advertising to traditional media.