​In the context of the innovation matrix, decisions taken at the _____ level implement changes that use existing assets to provide added convenience to existing customers and potentially entice customers from other brands.

​Age is the primary determinant of the person’s earning potential.

​Livin’ Styles is a home décor company well-known for its varieties of designs. The management of Livin’ Styles collaborates with its customers and co-creates designs. This is an example of _____.

​Gen Xers tend to be frugal and seek value when making purchases.

​Fresnas Cuisine, a restaurant chain, recently introduced fast food in its menu. This action was taken because the top management recognizes that their customers are predominantly young people. This scenario illustrates how _____ influence marketing decisions.

​Nile Inc. is one of the leading shoe manufacturing companies in Baltonia. It manufactures canvas shoes that are quite similar to those produced by other brands. The management of the company has decided to adopt a product/service differentiation competitive strategy. In this scenario, Nile Inc. should:

​_____ is a thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the marketing organization.

​Paulina is an eleven-year-old girl. She spends a lot of time on social media and likes mobile games. In this case, Paulina is most likely to be a:

​Jane is a 16-year-old sophomore. Since she stays abreast of the latest technology, she convinced her parents to replace her old cell phone with a new one. Given this information, Jane is most likely a _____.

​Unlike the personnel in market-oriented firms, the personnel in sales-oriented firms: