The Hispanic American population is not a single homogeneous group, but a composite of a number of culturally distinct groups.

Environmental management rarely works because marketers cannot hope to influence the external environment, they can only respond to changes in it.

Motives are inner states that direct a person toward the goal of satisfying a need.

Subcultures are groups within a larger culture that have their own distinct modes of behavior.

Effective social media marketing requires setting goals and developing strategies to reach a target audience.

Web services require compatible hardware and software systems to exchange data over a network.

Kurt Lewin’s theory of human behavior defines behavior as a function of the interactions of personal influences and pressures exerted by external environmental forces.

The Federal Food and Drug Act was designed to maintain a competitive environment in the food and drug industries.

According to Kurt Lewin’s theory of human behavior, the personal factors affecting consumer behavior are one’s attitudes, learning, and perception.

Social media efforts customize marketers’ approach to targeted audiences more than many types of traditional marketing.