Coca-Cola consistently runs ads across multiple platforms—TV…

Coca-Cola consistently runs ads across multiple platforms—TV, social media, billboards, and even sponsorships at major events like the Super Bowl or the Olympics. Even if consumers don’t actively pay attention to every ad, the repeated presentation of the Coca-Cola logo, jingles, and branding makes the product feel familiar and comforting over time, which generates a positive attitude among consumers. This is an example of _____________.

Carlos recently viewed a commercial from St. Jude Children’s…

Carlos recently viewed a commercial from St. Jude Children’s Hospital and felt deeply moved by it. While discussing ways to support those in need with his colleagues, he quickly recalled and brought up the advertisement. In this scenario, Carlos’s response to the ad can be described as having _____.  

HappyMart is a grocery store that serves customers from dive…

HappyMart is a grocery store that serves customers from diverse economic backgrounds and dietary preferences. Shoppers frequently describe the brand as reliable, welcoming, supportive, and accommodating to health-conscious families on a budget. Given this information, the shoppers’ word choice and description reflect the____