Pancake the 17.2 kg poodle needs to be put on CRI. He needs a 100 mg/mL drug at a rate of 5 mg/kg/hr. He is on a fluid rate of 58 mL/hr and currently has 870 mL left in his fluid bag. What is the hourly CRI rate? How many hours will his fluid bag last? How many mL of this drug are you infusing into his bag?  

23. Letters, postcards, programs, calendars, folders, and catalogs are all examples of _____.

25. Charles wants to use an advertising medium that offers the capability to target a precisely defined group of people, the ability to determine exactly how effective the advertising effort is so that he can justify budget allocations to this medium, and offers the flexibility to meet changing circumstances. Charles should use _____.

46. _____ indicate(s) the total coverage, or duplicated audience, exposed to a particular advertising schedule.

27. Which of the following is a major problem with direct mail?

16. Which is the most expensive daypart for advertising on radio?

21. When a national television advertiser places ads in select geographic markets, this is termed _____.

9. One of the keys to success of the informercial is ____________. 

24. _________ advertising involves the use of any of several media to transmit messages that encourage buyers to purchase directly from the advertiser.

42. Perky Print is a commercial printer in Omaha that has just started to advertise. Fifty percent of its target audience was exposed one or more times to Perky Print’s advertisements during an established time frame. Fifty (50) is the _____ for Perky Print.